The Spaza Agency launches with commitment to bolster small businesses and start-ups in South Africa


Cape Town, South Africa – The Spaza Agency launches today, headed by a small team of dynamic individuals with over 40 years of combined experience in advertising, public relations, content creation, design and events management. The new agency is focused on developing innovative experiential marketing campaigns and leveraging on unpaid media to help small businesses and start-ups in Cape Town and South Africa achieve market presence and improve their visibility in the local and global media landscape.

The agency management team comprises of a couple, Lawrence and Rachel Stevenson, who come with decades of agency experience marketing global and start-up brands in South Africa and Singapore, and Dylan James, a seasoned business developer in the local start-up scene and Director of the South African Small & Medium Enterprise Federation or SASMEF.

“When it comes to the marketing of small business and startups I have noticed that they face a common issue – they are not able to break through the clutter. This is where we can help. With a good marketing strategy that addresses the different needs of these small businesses, we can achieve positive market presence and share of voice for them locally and internationally,” said Dylan James, Creative Partner of The Spaza Agency.

The Spaza Agency is an affiliate of Empower Marketing Asia, an integrated marketing solutions company with offices in Shanghai China, Singapore and Kuala Lumpur in Malaysia.

“South Africa and Asia are both growing economies that are seeing an upsurge of start-ups and small businesses. We see a lot of synergy in these markets and believe we can cross sell across many different platforms to help our clients achieve results and effectively engage their target markets and stakeholders,” said Rachel Stevenson, Creative Partner of the Spaza Agency.

“The addition of The Spaza Agency to our existing network of affiliates is timely and of great strategic importance to Empower because South Africa is a key market for some of our existing multinational clients,” said Kelvin Phang, founder of Empower Marketing Asia. “Having worked with Rachel on successful campaigns across multiple markets in Asia, we have no doubt that Spaza will be a great success and will certainly extend our reach and capabilities beyond Asia Pacific.”

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About The Spaza Agency

The Spaza Agency is a small integrated marketing solutions agency focused on innovative and holistic marketing campaigns for small businesses and start-ups in South Africa. The creative team is made up of three Creative Partners who bring with them over 40 years of combined agency experience in marketing. For more information please visit

About Empower Marketing Asia

Empower Marketing Asia is an independent micro-network agency that has been delivering integrated marketing solutions for clients across Asia since 2012. With offices in Shanghai, Singapore, Malaysia and a strong network of affiliates across Asia, we partner our regional and local clients to engage their customers and audiences through strategic marketing communications and transformative brand experiences. We work closely with our clients and their stakeholders to fully utilize Paid, Earned, Owned and Shared media, while not forgetting the importance of O2O (offline-to-online, online-to-offline) in all brand communications. For more, visit Visit our Facebook page @empowerasia

For media enquiries, please contact:

Dylan James

Creative Partner, The Spaza Agency


T: +27 (084) 244 6389